FastCompany Design
Frank Lloyd Wright’s ‘Fallingwater’ is too iconic for a logo
Fallingwater, the iconic Pennsylvania home architect Frank Lloyd Wright designed to sit over a running stream, just rebranded. But it doesn't have a logo, and that's intentional.
"A logo's purpose is to provide a cognitive shortcut to brand essence—but Fallingwater's iconic elements, the cantilevered ...
2 days ago