METABLOKS / DESIGN

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FastCompany Design

Inside Apple’s Bad Bunny Super Bowl halftime show strategy

When Roc Nation and the NFL decided that Bad Bunny would be their Super Bowl headliner, the next step was for Apple, the show’s sponsor, to set the strategy to hype the halftime show. Apple has spearheaded the Super Bowl halftime show since 2023, building a complex array of advertising, teasers, ...

7 hours ago

FastCompany Design

Inside Apple’s Bad Bunny Super Bowl halftime show strategy

FastCompany Design

Why Taika Waititi keeps making Super Bowl commercials

You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New ...

1 day ago

FastCompany Design

Why Taika Waititi keeps making Super Bowl commercials

FastCompany Design

Why Sabrina Carpenter is eating Pringles at the Super Bowl

Back on February 6th, 2017, a teenaged Sabrina Carpenter tweeted, “Is there a way to look attractive while eating Pringles asking for a friend.” Is there a way to look attractive while eating Pringles asking for a friend - Sabrina Carpenter (@SabrinaAnnLynn) February 6, 2017 Now, nine ...

1 day ago

FastCompany Design

Why Sabrina Carpenter is eating Pringles at the Super Bowl

FastCompany Design

This Super Bowl, fans who are blind will have unprecedented access to the game. Here’s how

Some blind and low-vision fans will have unprecedented access to the Super Bowl thanks to a tactile device that tracks the ball, vibrates on key plays and provides real-time audio.The NFL teamed up with OneCourt and Ticketmaster to pilot the game-enhancing experience 15 times during the regular-season ...

2 days ago

FastCompany Design

This Super Bowl, fans who are blind will have unprecedented access to the game. Here’s how

FastCompany Design

The fascinating history of the century-old sport of ‘buildering’

Last Saturday, more than six million people held their breath as Alex Honnold took his first step up Taipei 101. The Free Solo climber, who went on to ascend Taiwan’s tallest building without the safety of a rope and harness, drew crowds all around the building, as well as on Netflix, where the ascent ...

1 day ago

FastCompany Design

The fascinating history of the century-old sport of ‘buildering’

FastCompany Design

‘The City of New York’ logo on Mamdani’s jacket comes from city history

New York City Mayor Zohran Mamdani faced his first snowstorm as mayor over the weekend wearing a trio of jackets that had his new job title embroidered on the chest and sleeve. One was custom with a message written on the inside collar and typography on the front pulled from New York's past. Contrary ...

2 days ago

FastCompany Design

‘The City of New York’ logo on Mamdani’s jacket comes from city history

FastCompany Design

Inside DHS Secretary Kristi Noem’s long history of bizarre PSAs

As governor of South Dakota, one of the least populated states in the U.S., Kristi Noem still made an outsize name for herself nationally using public service announcement campaigns designed to capture attention. The topics of her PSAs have changed dramatically since then. Before assuming her current ...

2 days ago

FastCompany Design

Inside DHS Secretary Kristi Noem’s long history of bizarre PSAs