FastCompany Design
The Guggenheim, one of the art world’s most famous museums, gets its first true logo
Last week, the Solomon R. Guggenheim Museum unveiled a comprehensive brand evolution ahead of the opening of its Abu Dhabi museum in 2026, including a new open source typeface, logo, and bespoke icons. The purpose of the visual evolution was to position the museums in New York, Venice, Bilbao, ...
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