FastCompany Design
How Luka Dončić of the L.A. Lakers made himself the MVP of personal branding
As I walked into a Sunset Boulevard venue this past February, Luka Dončić's face greeted me, flashing across a wall of old-school televisions. The TV screens flickered between a surreal reel of images: Dončić's mug, a NTSC rainbow effect, a Valentine sweetheart candy image with the words “too ...
8 hours ago