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Inc.

The 7 Winter Olympics Ads That the Internet Loved and Hated

Some brands rose to the gold medal occasion. Other efforts fell flat with viewers back home.

9 hours ago

Inc.

The 7 Winter Olympics Ads That the Internet Loved and Hated

WIRED Business

Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.

1 day ago

WIRED Business

Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

Inc.

For Peter McGuinness’s Third Act as CEO, Will He Reinvent the (Cheese) Wheel?

The former Impossible Foods and Chobani executive was recently named CEO of Bel North America, home of Babybel cheese.

12 hours ago

Inc.

For Peter McGuinness’s Third Act as CEO, Will He Reinvent the (Cheese) Wheel?

Inc.

A CEO Has 99 Problems. An HR Leader Shouldn’t Be One

CEO trust is not granted by an executive title. It is earned.

16 hours ago

Inc.

A CEO Has 99 Problems. An HR Leader Shouldn’t Be One

WIRED Business

Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI

The Boston startup uses AI to translate and verify legacy software for defense contractors, arguing modernization can’t come at the cost of new bugs.

1 day ago

WIRED Business

Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI

Inc.

Refund Chaos Looms After Supreme Court Tariff Ruling. Here’s What Companies Must Do First

Here’s what corporate leaders need to know about the billions of dollars on the line following the Supreme Court’s ruling against President Trump.

10 hours ago

Inc.

Refund Chaos Looms After Supreme Court Tariff Ruling. Here’s What Companies Must Do First

WIRED Business

‘Pew Pew’: The Chinese Companies Marketing Anti-Drone Weapons on TikTok

On TikTok, Chinese manufacturers are advertising signal-blocking weapons with the breezy cadence of consumer lifestyle advertising.

1 day ago

WIRED Business

‘Pew Pew’: The Chinese Companies Marketing Anti-Drone Weapons on TikTok

Inc.

Billions in Tariffs May Need to Be Returned After Supreme Court Ruling—Here’s How to Get a Refund

Scotus struck down Trump’s sweeping global tariffs. Now, what about the refunds?

11 hours ago

Inc.

Billions in Tariffs May Need to Be Returned After Supreme Court Ruling—Here’s How to Get a Refund

WIRED Business

This Defense Company Made AI Agents That Blow Things Up

Scout AI is using technology borrowed from the AI industry to power lethal weapons—and recently demonstrated its explosive potential.

2 days ago

WIRED Business

This Defense Company Made AI Agents That Blow Things Up